Alex Beckstead, Partner/Creative Director

has directed two hour-long public television specials: PAPERBACK DREAMS, about the struggles of the independent bookstore, and TRAILER PARK BLUES, an observational portrait of his grandparents and their life in an Arizona Trailer Park. His work has aired on Public Television stations in over 30 markets.

Beckstead also produced segments in Kenya and Uganda for the 2005 PBS special ENDING AIDS: THE SEARCH FOR A VACCINE.  In 2008, he produced and directed two companion documentaries for the upcoming DVD release of HBO’s Emmy-winning series Deadwood.  His other credits include the PBS specials MUHAMMAD: LEGACY OF A PROPHET and THE BOTANY OF DESIRE, based on Michael Pollan’s best-selling book.  Beckstead’s first film, the short documentary SXE, screened at the 1999 Sundance Film Festival.

In addition to his documentary work, Beckstead is in demand as both a director and editor of corporate communications media.  His work runs the gamut from event media to viral videos and TV spots.

Joelle Jaffe, Managing Partner/Executive Producer

began her professional career in the PBS system right after graduating with a B.A. from Yale University, joining the staff of Bill Moyers’ Public Affairs Television at Thirteen/WNET. While there, she worked on promotion and outreach for several documentary specials before becoming part of the team that launched the weekly series NOW WITH BILL MOYERS. In 2005, she moved to the Bay Area to attend the UC Berkeley Graduate School of Journalism. In addition to her academic pursuits, Jaffe worked at FRONTLINE/WORLD and reported on Religion in America as part of the Carnegie/Knight News21 fellowship.

Jaffe then established herself as a freelance Producer and Editor in San Francisco, working with various production and post-production houses on corporate communications media and documentary projects. She joined forces with Alex Beckstead as Associate Producer on PAPERBACK DREAMS in 2007, and the two have been working together to run 4SP Films ever since.

Jeremy Belzer-Adams, Senior Creative

often had a camera in his hand as a teenager. That early love of making movies with friends eventually became a career. After earning a B.A. in history at Brandeis University, he spent five years working for a documentary production company in the Bay Area. Jeremy worked in a number of capacities: he spent time in the edit suite on long- and short-form projects, developing deep knowledge of current post-production technology and developing skills as a colorist and editor. He also spent time in the field, gaining production experience in 8 countries on 4 continents. He helped shape content on topics that range from literacy and education to neuroscience and health care.

In 2013, Jeremy embarked as a freelance Producer, Editor and Director to pursue his storytelling interests and expand his portfolio of client driven work. He accepted an invitation to join 4SP a year later.


Either under the 4SP banner or in collaboration with other agencies and production companies, the 4SP team has created or collaborated on content for clients including Adobe, Amgen, Apple, Bank of America, BD Biosciences, Benefit Cosmetics, Chevron, Chronicle Books, Cisco, Dropbox, Epson, Facebook, Genentech, Google, LG, Medtronic, Microsoft, Novartis, PayPal, Pfizer, Procter & Gamble, Random House, Research In Motion, Sharp Electronics, Sephora, Sun Microsystems, T-Mobile, Visa, Williams-Sonoma, Yahoo! and Zynga.